Opening moments that move the soul.
Purpose
Opening moments that move the soul.
"Delivering exceptional tea to all." Since our establishment in 1690, our starting point has remained unchanging.
We opened the world of tea—once a luxury reserved for the few—to everyday life through Sencha. By inventing Gyokuro, we pioneered entirely new realms of flavor.
As tea merchants, this is how we have spent our history: creating the time and space where people's hearts can truly open. Eras change. Lifestyles, ways of savoring flavors, and the very nature of our inner lives have grown ever more diverse. That is precisely why, holding our unchanging devotion close, we continue to evolve in profound and varied ways.
To bring moments of deep comfort and striking new encounters. To deliver an experience where a simple cup of tea transforms into pure bliss, for as many people as possible.
From the past, into the future. Watching over the moments that move the soul. We are Yamamotoyama, built on a 336-year legacy.
Our Businesses
Sharing the Exceptional Taste of Tea and Nori with All
Tea and Nori Product Development & Retail We offer a rich, meticulously curated selection of exceptional items. Our lineup features premium teas rigorously sourced from across the nation, alongside nori that preserves and conveys the profound culinary heritage of the Edo period to the present day.
Dining Operations To invite patrons to fully experience our traditional flavors and aromas, we operate dining establishments throughout Japan. We greet the joyous smiles of our customers with the genuine, heartfelt hospitality and warm smiles of our dedicated staff.
