Shincha - New Tea 2025

Shincha: The "New Tea"
That Promises Longevity
Shincha, or "new tea," is celebrated for its refreshing taste and rich umami.
In Japan, there's a long-standing saying: "Drink shincha and live long." This isn't just a superstition; it's rooted in scientific evidence.

Shincha's Nutrient Peak
Why First Flush Tea is Special
Tea is harvested several times a year, but the first flush (Ichibancha), typically picked around early May, is known to contain the most abundant nutrients. Data from studies on key components like catechins, caffeine, and various amino acids (especially theanine) show their concentrations peak in early May and gradually decline thereafter.

Green Tea's Power Trio
Catechins, Caffeine & Theanine
Catechins, the astringent compounds in green tea, possess antioxidant properties. They help reduce active oxygen in the body, which can contribute to cancer prevention, lifestyle disease prevention, and even antibacterial effects. Caffeine, a bitter component, has a stimulating effect that aids in fatigue recovery and mental clarity. Furthermore, theanine, an amino acid, is known to increase alpha brain waves, promoting relaxation.

Green Tea's Longevity Secret
Shincha's Power
Indeed, a large-scale epidemiological study conducted by Osaka University revealed that a strongly habit of drinking green tea is linked to a reduced risk of death for individuals who have experienced stroke or myocardial infarction. This scientific insight suggests that the ancient saying, "Drink shincha and live long," is far from a mere superstition.
We invite you all to savor this special blessing of the season – nutrient-rich shincha.